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PAGES Issue #6 | Now Available

PAGES Issue #6 | Now Available

Welcome back folks! We’re excited to be announcing Issue #6 of PAGES.

In this issue, we’ve featured a variety of articles on some pretty interesting topics in search. We explore subjects like international SEO, bias in Google’s results, and several features focused on getting the most you can from your search initiatives.

Let’s get to know the contributors from Issue #6!

Our Contributors to Issue #6 of PAGES

Charles TaylorCharles Taylor

Charles Taylor is a regular PAGES contributor and is currently the SEO Manager for Verizon’s Fios division. Charles loves testing SEO theories to find truths that lead to better digital marketing outcomes. He’s always looking for ways to help new and established companies solve their SEO challenges.

 

 

This time, Charles tests a myth about political bias in search results. Check out his piece to learn what he found!

Twitter | LinkedIn

 

David SchulhofDavid Schulhof

David is the CEO of U.K.-based search marketing agency Red Hot Penny, practiced digital marketer, and a guest lecturer at the University of Surrey. David is passionate about digital marketing and sharing his knowledge of the field.

 

 

We sat down with David to talk about his work to get search marketing on the lesson plan for post-grad marketing students in this issue. Stay tuned for the recorded version of his interview, coming up on Between the Pages.

Twitter | LinkedIn | Website

 

Ronell SmithRonell Smith

Ronell is a digital content strategist and branding consultant for B2B and B2C businesses. He’s an expert content marketer, strategist, blogger, and SMB coach who’s helped many brands get their online marketing in order.

 

 

Ronell shares a method for applying search intent insights, to help marketers build content that ranks, in this issue of PAGES.

Twitter | LinkedIn | Website | Medium

 

Britney MullerBritney Muller

Britney is Senior SEO Strategist at Moz. She’s passionate about data-driven marketing, dabbles in machine learning, and often shares what she knows on stage at digital marketing conferences. Britney is also the founder of boutique medical marketing agency Pryde Marketing.

 

 

Britney outlines a process to help you prioritize SEO tasks to maximize investments in her article in our sixth issue.

LinkedIn | Twitter | Website

 

Julia McCoyJulia McCoy

Julia is founder and CEO of content marketing agency Express Writers. She’s written two books on content writing, teaches courses on content marketing, and hosts The Write Podcast, which focuses on stories, lessons, and strategies in the content marketing field.

 

 

Julia lends an expert’s perspective on building solid content marketing strategies in this issue of PAGES.

Twitter | LinkedIn | Website

 

Tania LoboTania Lobo

Tania is a content specialist at multi-lingual marketing agency Digital Crew. She and the Digital Crew team help companies with international presence expand their influence and make an impact in new markets.

 

 

In this issue of PAGES, she gives readers an introduction to SEO for Baidu, the Chinese search engine.

Twitter | LinkedIn | Website

If you’re not already subscribed to PAGES, you can visit here to get signed up. Subscribing is free and you’ll get PAGES delivered straight to your mailbox.

Subscribe to PAGES

News About PAGES Magazine

We’re also very excited to announce a change that we’ve made in the interest of our readers — subscribers can now download the current issue of PAGES in our archive, as well as having access to all back issues.

Don’t forget to share your thoughts on Issue #6 on one of our social media channels using the tag #pagesSEOmagazine, or to share PAGES with your friends who could benefit from it. We love hearing what you think!

You can also give us a follow to stay up-to-date with the release of fresh articles here on our blog.

Twitter | LinkedIn | Facebook | Instagram

Don’t forget to tune in to Between the Pages as well — we’ll be featuring some exciting conversations with new guests from this issue in the coming weeks. Listen and get updates on new episodes here.

We’re also very excited to announce that we’ve partnered with Moz as a sponsor of MozCon this year! It’s bound to be a great show. If you’ll be there, please plan to stop by the PAGES booth to say hi to the crew. We love talking about the PAGES mission and sharing ways to get involved, and can’t wait to spend some time with our readers and former, current, and upcoming contributors!

As always, thank you for supporting and reading PAGES. We can’t wait to hear what you think of the stories featured in Issue #6.

Sloan Roseberry on LinkedinSloan Roseberry on Twitter
Sloan Roseberry
Sloan Roseberry
Sloan Roseberry is managing editor of PAGES magazine, and part of the content marketing team at Page One Power. You can follow her for the occasional tweet or connect with her on LinkedIn.
PAGES Issue #5 | Now Available

PAGES Issue #5 | Now Available

Hello everyone! Welcome to the new year — along with it comes a new issue of PAGES!

This issue of PAGES is our first since we have shifted the format of our content. Issue #5 doesn’t come with a specific theme for the articles inside, but each of those articles will help you improve SEO strategy within your organization.

Each issue of PAGES now covers a range of topics, ranging from case studies, to guidance on best practices, to industry news and updates.

In this issue, we discuss the integration of SEO and social media, bust more myths about what it means to be optimized, discuss local SEO, and share tips for maximizing the reach of your content, just to name a few of the topics covered.

Let’s get to know the contributors who wrote articles for our first issue of the new year!

 

Charles TaylorCharles Taylor

Charles Taylor has been actively involved in online marketing since 2000. He’s currently the SEO Manager for Verizon’s Fios division. He is always looking for ways to help new and established companies solve their SEO challenges.

 

 

Charles is back to bust another SEO myth this time, it’s title tag lengths!

Twitter | LinkedIn

 

Joelle IrvineJoelle Irvine

Joelle is the Director of Marketing and Growth at Bookmark Content and Communications, a full-service global marketing company that brings together content and communications. In addition to digital marketing and SEO, she also loves travel, pop culture, gadgets, and tech.

 

 

Joelle’s article on content strategy in this issue of PAGES will set you on the right track for 2019.

Twitter | LinkedIn | Website

 

Kristen VaughnKristen Vaughn

Kristen Vaughn is an Associate Director of Online Marketing at KoMarketing, where she develops, manages and executes digital marketing strategies across a variety of B2B campaigns.

 

 

Kristen shares some insights to help you align your social media marketing and SEO efforts in this issue of PAGES.

Twitter | LinkedIn | Website

 

Greg JacobsGregory Jacobs

Greg is Senior SEO Strategist at Found, where he ensures the team is deploying the latest tactics for their clients, headed in the right direction with strategy, and fully integrated with other digital channels.

 

 

Greg shares ways to make the most of your time as it applies to SEO work in his article in our fifth issue.

LinkedIn | Website

 

Ryan JoosRyan Joos

Ryan is a designer, coder, internet marketing lover, and Senior Marketing Strategist at Nifty Marketing.

 

 

 

Ryan shares a page (or five) from the Nifty book of local SEO best practices in this issue.

Twitter | LinkedIn | Website

 

Vince NeroVince Nero

Vince Nero is Content Marketing Manager at Siege Media, an Inc. 5000 content marketing-focused agency. Vince has a fascination with the way people behave online and the types of content they consume.

 

 

Vince returns to PAGES with a new article on content strategy and expanding the reach of your content.

Twitter | LinkedIn | Website

 

Mary WilsonMary Wilson

Mary is lead Technical SEO Specialist at Page One Power, overseeing and conducting SEO auditing for their clients.

 

 

In this issue, Mary shares some of the oddities and strange issues she’s encountered during her auditing work.

LinkedIn | Website

If you’re not already subscribed to PAGES, you can visit here to get signed up. Subscribing is free and you’ll get PAGES delivered straight to your mailbox.

Subscribe to PAGES

Don’t forget to share your thoughts on Issue #5 on one of our social media channels using the tag #pagesSEOmagazine, or to share PAGES with your friends who could benefit from it. We love hearing what you think!

You can also give us a follow to stay up-to-date with the release of fresh articles here on our blog.

Twitter | LinkedIn | Facebook | Instagram

If you’ve been waiting for the online release of last issue’s articles, blog versions of the articles from Issue #4 will be released starting next week, so stay tuned! The web version of Issue #4 is now available online as well.

We’re also excited to announce the launch of the new PAGES podcast, hosted by our Editor-in-Chief Joe Oliver, and featuring authors from past and coming issues of PAGES magazine. Joe is sitting down with our contributors to dive a little deeper into they’ve concepts explored inside PAGES.

Listen and and get updates on new episodes here.

As always, thank you for supporting and reading PAGES. We can’t wait to hear what you think of our fifth issue and to see what you’re able to achieve through SEO in 2019.

Cheers to another great year!

Sloan Roseberry on LinkedinSloan Roseberry on Twitter
Sloan Roseberry
Sloan Roseberry
Sloan Roseberry is managing editor of PAGES magazine, and part of the content marketing team at Page One Power. You can follow her for the occasional tweet or connect with her on LinkedIn.
Do-It-Yourself Technical SEO Audit: A Beginner’s Guide to SEO Audits [Visual Guide / Infographic]

Do-It-Yourself Technical SEO Audit: A Beginner’s Guide to SEO Audits [Visual Guide / Infographic]

You’ve got a website and you think it’s time for an SEO audit — where do you start?

If you’re looking for help on how to conduct a basic SEO audit of your own website, this guide can set you on the right track.

Whether it’s your first time trying your hand at an audit of your own, or you’d just like a pretty cool poster to hang in your office, check out this visual guide that was featured in Issue #3 of PAGES.

Fill out the form below to get subscribed to PAGES and download the print-ready PDF of the poster. The file is ready to print an 18”x24” poster, an educational addition to your office art featuring the excellent design of A.J. Ogden.

Once you’re signed up, you’ll also receive PAGES in print each quarter and have access to the digital versions of our back issues instantly, all for free.

You might encounter a few items on this list that lead you to more questions. If you’re not sure how to tackle one of the tasks on this checklist, don’t worry. There are plenty of resources available that can help you accomplish the individual steps on this list.

Here are a few of our favorites:

Google Analytics for Beginners on Google Analytics Academy

Google Search Console Guide on Google Search Console Help

Mobile SEO Overview by Google Developers

Internal Links Guide in Moz’s SEO Learning Center

Taking On-Page Optimization to the Next Level by Charlie Williams

How to Optimize XML Sitemaps: 13 SEO Best Practices by Aleh Barysevich

Quick Tips for a Faster Page by Wes Marsh

Diagnosing and Fixing Errors with Hreflang by Andrew Dennis


Crawl Budget Considerations:

What Crawl Budget Means for Googlebot on the Google Webmaster Central Blog

Crawl Budget Explained on ContentKing

If you have any other technical SEO questions, drop them in Twitter and tag us: @pagesSEOmag.

Sloan Roseberry on LinkedinSloan Roseberry on Twitter
Sloan Roseberry
Sloan Roseberry
Sloan Roseberry is managing editor of PAGES magazine, and part of the content marketing team at Page One Power. You can follow her for the occasional tweet or connect with her on LinkedIn.
Issue #4: The SEO ROI Issue

Issue #4: The SEO ROI Issue

Issue #4 is officially here! We can’t wait for you to get your copy.

In this issue of PAGES, we’re focused on the ROI of SEO: what you get out of what you invest into SEO.

Tracking the ROI of SEO can be tricky — to help, we enlisted some digital marketers with some serious chops. Let’s get to know them.

 

James BrockbankJames Brockbank

James is an experienced, UK-based SEO and content marketer. He’s also the Managing Director and Founder of the award-winning agency Digitaloft, who specialize in creating high-performance content marketing and SEO campaigns for some of the UK’s biggest brands.

Twitter | LinkedIn | Website

 

 

Eric EngeEric Enge

Eric Enge is General Manager of Perficient Digital, a full-service, award-winning digital agency. Previously, Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.

Twitter | LinkedIn | Website

 

 

Zaine ClarkZaine Clark

Zaine is a Senior SEO Associate at Seer Interactive, where he helps to craft SEO strategies using audience insights and big data to inform decisions. Through understanding the audience and using cross-divisional data, he helps his clients increase their organic visibility and drive revenue. Zaine and the Seer team understand that behind every search is a person.

Twitter | LinkedIn | Website

 

 

Charles TaylorCharles Taylor

Charles Taylor has been actively involved in online marketing since 2000. For the past 15 years he’s focused on SEO in a number of B2B and B2C verticals – legal services, eCommerce, information marketing, and affiliate marketing. He’s currently the SEO Manager for Verizon’s Fios division. He is always looking for ways to help new and established companies solve their SEO challenges.

Twitter | LinkedIn

 

 

Theresa NavarraTheresa Navarra

Theresa is an energetic marketing leader and content creator with 10 years of experience crafting content marketing that is focused on organic traffic, SEO, and demand generation. In addition to that, she’s also an experienced copywriter and avid blogger. She is the Director of Content at UiPath.

Twitter | LinkedIn | Website

 

 

Matt VazquezMatt Vazquez

Matt Vazquez is Conversational Marketing Manager at Drift, a platform focused on conversational marketing and sales. Matt is an alumni of agencies Stone Temple and KoMarketing and is passionate about SEO, content, and marketing that creates value.

Twitter | LinkedIn | Website

 

 

Cory CollinsCory Collins

Cory Collins works in strategy development at Page One Power. Cory is a writer, runner, SEO strategist, beer brewer, and lives with his dogs and wife in Boise, Idaho. Cory’s super power is eternal curiosity.

Twitter | LinkedIn | Website

 

 

These contributors have put together a range of articles — some focused on tactics that earn results, others which explore SEO strategy with regards to ROI, but all of them valuable to digital marketers who want their websites to perform well in search.

Here’s a short summary of what you’ll get out of this issue of PAGES:

  • Get an accurate way to measure the real ROI of SEO.
  • Impress your team with SEO quick wins that will keep them bought in for the long haul.
  • Start building connections with a link building method that’s a tried and true path to success.
  • Try out a workflow model for aligning your content marketing and SEO teams to work better together.
  • Learn how to dive deeper into SEO “facts” to get to the truth of what impacts site performance.
  • Find out what you can learn from talking to your audience — and how it can improve your SEO strategy.
  • Discover the key to practicing SEO that earns returns long after the campaign term has ended.

If you’re not already subscribed, visit here to get signed up. As always, subscriptions are free and you’ll get PAGES delivered straight to your mailbox.

Subscribe to PAGES

In the coming issues of PAGES, you’ll notice a few changes. We’ll no longer be focusing on specific topics for each issue. Instead, we plan to cover a range of SEO topics in each issue of PAGES. We’re excited for this update and look forward to delivering you valuable SEO content that addresses the field the way it always ought to be approached: holistically.

In other PAGES news, if you’ll be attending SMX East this month, drop by and say hello to our Editor-in-Chief Joe Oliver. He’ll be hanging out at booth #100 with some copies of our latest issue — it’ll be the perfect opportunity to get your hands on Issue #4 if you missed getting on our subscriber list on time to have a copy sent to you. He’ll be able to answer any questions you have about PAGES, help you get subscribed, and connect you to me if you’re interested in writing for us!

Don’t forget to share your thoughts on Issue #4 on one of our social media channels using the tag #pagesSEOmagazine, or to share PAGES with your friends who could benefit from it. We love hearing what you think!

Twitter | LinkedIn | Facebook | Instagram

The web version of Issue #3 is now available online in our archive. Keep your eyes out in the coming weeks for the blog versions of the articles from Issue #3 as well!

The PAGES crew hopes this issue helps you improve your SEO and impacts your bottom line…and wishes you luck on our brainteaser! It’s our most challenging yet!

Until next time, enjoy reading and happy optimizing!

Sloan Roseberry on LinkedinSloan Roseberry on Twitter
Sloan Roseberry
Sloan Roseberry
Sloan Roseberry is managing editor of PAGES magazine, and part of the content marketing team at Page One Power. You can follow her for the occasional tweet or connect with her on LinkedIn.