How well is your content marketing strategy integrated with your SEO strategy?
Today, content marketing is one of the most primary ways to build your brand on the web. But if your content strategy isn’t aligned with your SEO efforts, you’re not getting what you could from your work. These articles explore the relationship between the two, and explain how to best integrate them.
Building your business or blog online is all about getting into your audience’s head. Knowing what and how they think makes your job as a marketer that much easier. Content marketing is about writing information on your website to fit the needs and wants of your...read more
According to a recent study by eMarketer, 9 out of 10 B2B businesses in the United States use digital content marketing. It’s not only an industry best practice, but quite often a competitive requirement to run content marketing campaigns either in-house or with the...read more
Keyword research is a bit like learning to cook, in the sense that it doesn’t take a lot of knowledge or skill to do the basics. Once you know how to boil water, you can make pasta. Once you know what your business provides, you can use those words on your website....read more
Sometimes you invest in creating a linkable asset, but fail to strategically promote it — leaving value (and links) on the table. Even the most valuable piece of content can remain hidden from the audience that would appreciate it without the proper promotion. When...read more