How well is your content marketing strategy integrated with your SEO strategy?
Today, content marketing is one of the most primary ways to build your brand on the web. But if your content strategy isn’t aligned with your SEO efforts, you’re not getting what you could from your work. These articles explore the relationship between the two, and explain how to best integrate them.
According to a recent study by the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use content marketing.That’s a lot of content being produced — and not all of it is goodAs marketers, we get bombarded with cold sales emails,...read more
In every great marketing organization, there is always the same debate: “Where does SEO fit into a content marketing strategy?” And you know what I say to that? Grab two chairs, put them right next to one another at the table, and get cozy. There is no way for a...read more
Measurability is an oft-repeated buzzword in digital marketing. The ability to discreetly measure the impact and success of our work, and even ROI, is the differentiator we love to tout over our more traditional marketing brethren.Everything can and should be...read more
Measuring SEO ROI is more difficult than most people understand. It sounds simple; just tag your pages properly with analytics code, make sure you're tracking conversions and can associate a dollar value with those conversions, and you're done, right? Not so fast!...read more
Building your business or blog online is all about getting into your audience’s head. Knowing what and how they think makes your job as a marketer that much easier. Content marketing is about writing information on your website to fit the needs and wants of...read more
According to a recent study by eMarketer, 9 out of 10 B2B businesses in the United States use digital content marketing. It’s not only an industry best practice, but quite often a competitive requirement to run content marketing campaigns either in-house or...read more
Keyword research is a bit like learning to cook, in the sense that it doesn’t take a lot of knowledge or skill to do the basics. Once you know how to boil water, you can make pasta. Once you know what your business provides, you can use those words on your website....read more
Sometimes you invest in creating a linkable asset, but fail to strategically promote it — leaving value (and links) on the table. Even the most valuable piece of content can remain hidden from the audience that would appreciate it without the proper promotion. When...read more