Every marketer is familiar with consumer research — are you familiar with how it applies to SEO?
These articles will help familiarize you with keyword research: the process of discovering how people search for what they’re looking for on the web. Learn how to tap into your target market’s needs, wants, and thought processes, and drive them to your website.
Some of you may not remember, but there was a time when using a foldable map was the only way to navigate on a road trip. I remember in every gas station across the nation there was one name — Randy McNally, the map company. If you wanted to travel to multiple states,...read more
Building your business or blog online is all about getting into your audience’s head. Knowing what and how they think makes your job as a marketer that much easier. Content marketing is about writing information on your website to fit the needs and wants of...read more
SEO is about understanding user intent and crafting strategy around what people actually want. Optimizing the content on your website and wider organizational digital products for search engine visibility requires a methodical approach and consistent effort,...read more
According to a recent study by eMarketer, 9 out of 10 B2B businesses in the United States use digital content marketing. It’s not only an industry best practice, but quite often a competitive requirement to run content marketing campaigns either in-house or...read more
Staying competitive in SEO often requires us to revisit trusted workflows and methods when important changes occur in the industry. It’s one of the elements that makes SEO challenging, but it also means there are plenty of opportunities for those that are willing to...read more
Exactly how hard is it to rank for a particular keyword? Answering this question is a key component of good keyword research, and software companies like Moz have developed "keyword difficulty" metrics to answer it. A good keyword difficulty metric will help...read more
Keyword research is a bit like learning to cook, in the sense that it doesn’t take a lot of knowledge or skill to do the basics. Once you know how to boil water, you can make pasta. Once you know what your business provides, you can use those words on your website....read more
Keyword research is SEO 101 — identifying opportunities via keyword research that will drive traffic to the pages you’ve created.These pages represent SEO opportunities. If you can further optimize these pages with keywords and secure a few good links, you’ll...read more