Links are powerful connections on the web.
They indicate to users — and search engines — that the page being linked to is valuable. Link building is the process of acquiring links back to the content on your website, and it involves every part of your business. These articles will help you learn why it’s a tool you want on your belt — and how to use it.
Some of you may not remember, but there was a time when using a foldable map was the only way to navigate on a road trip. I remember in every gas station across the nation there was one name — Randy McNally, the map company. If you wanted to travel to multiple states,...read more
You know the score: you’ve spent hours (or even days) on your latest content marketing campaign. You’ve got a great idea which is backed by great data, and it looks amazing. You’re busy promoting the campaign, and an email drops into your inbox from a journalist at a...read more
Building your business or blog online is all about getting into your audience’s head. Knowing what and how they think makes your job as a marketer that much easier. Content marketing is about writing information on your website to fit the needs and wants of...read more
To a beginner, the world of link building might look like nothing but technical tutorials and bizarre buzzwords. If you’ve been feeling overwhelmed and don’t know where to start, don’t worry. You can build your first links with nothing more than a few free or...read more
Sometimes you invest in creating a linkable asset, but fail to strategically promote it — leaving value (and links) on the table. Even the most valuable piece of content can remain hidden from the audience that would appreciate it without the proper promotion. When...read more
Katie Wiese is an adventurer, writer, world traveler, and link builder. If you’re hearing the old Sesame Street song, “One of those things is not like the others, one of these things doesn’t belong,” you’re not alone. I found myself intrigued by the two...read more