On-page optimization is the process of optimizing the pages on your site to best fit the intent of search engine users.
On-page considerations include both the content on a page and its HTML. Title tags, meta descriptions, internal links, and Schema are all some of the elements you can optimize. Best practices evolve alongside Google’s regular updates — these articles will help you stay up-to-date and ready to rank.
How do you know what you know about search engine optimization? Think about it for a second. Even those of us that have years of experience can only optimize so many websites — meaning in the course of our work, we sometimes encounter issues we may have never been...read more
SEO is a field where testing assumptions can reveal truths about optimizing your website. Busting SEO myths helps us make better business decisions and get more from investments in SEO.In Issue #4 of PAGES, I busted a myth about phone number formats and their impact...read more
All decisions made in SEO are based on information that requires careful collection. Guidance must come from educated guesses, informed by trustworthy data. One of the best tools for retrieving this data is Screaming Frog, a crawler which can be tweaked in many...read more
So you have this great website.The graphics and design are perfect, the HTML is letter-perfect, and you even have web analytics switched on (and you monitor them obsessively). But still, you’d like to see your site bumped up the search results pages.What else would...read more
Whether you’ve been an SEO for two weeks or two decades, you’re inevitably going to stumble into arguments about Meta tags. It’s sometimes hard to separate myth from history, and the role of Meta tags in SEO has evolved a great deal over time, but the basics are still...read more
You’ve got a website and you think it’s time for an SEO audit — where do you start? If you’re looking for help on how to conduct a basic SEO audit of your own website, this guide can set you on the right track. Whether it’s your first time trying your hand at an audit...read more
For all the constant advances in SEO, on-page optimization is often unsophisticated. You’ve optimized the Title tag, Meta description, and H1, and even some alt tags. Time to hit the bar? Truly, there's much more to it. Optimizing your page means more than the...read more
Your site isn't ready for link building. It can’t handle it. The penguins are hungry. You think you want links, because someone once told you that links lead to page one rankings. The thing is, making it to the first page of Google’s search results and staying...read more
Keyword research is SEO 101 — identifying opportunities via keyword research that will drive traffic to the pages you’ve created.These pages represent SEO opportunities. If you can further optimize these pages with keywords and secure a few good links, you’ll...read more