PAGES Blog
Issue #4: The SEO ROI Issue
Issue #4 is officially here! We can’t wait for you to get your copy. In this issue of PAGES, we’re focused on the ROI of SEO: what you get out of what you invest into SEO. Tracking the ROI of SEO can be tricky — to help, we enlisted some digital marketers with some...
The Power of Link Intent
Building your business or blog online is all about getting into your audience’s head. Knowing what and how they think makes your job as a marketer that much easier. Content marketing is about writing information on your website to fit the needs and wants of...
The Real Gold: Learning from On-Site Search Data
SEO is about understanding user intent and crafting strategy around what people actually want. Optimizing the content on your website and wider organizational digital products for search engine visibility requires a methodical approach and consistent effort,...
Crafting Content Magic: Applying Keyword Research to Content Marketing
According to a recent study by eMarketer, 9 out of 10 B2B businesses in the United States use digital content marketing. It’s not only an industry best practice, but quite often a competitive requirement to run content marketing campaigns either in-house or...
Rethinking Conventional Keyword Research
Staying competitive in SEO often requires us to revisit trusted workflows and methods when important changes occur in the industry. It’s one of the elements that makes SEO challenging, but it also means there are plenty of opportunities for those that are willing to...
Keyword Difficulty in a Post-RankBrain World
Exactly how hard is it to rank for a particular keyword? Answering this question is a key component of good keyword research, and software companies like Moz have developed "keyword difficulty" metrics to answer it. A good keyword difficulty metric will help...
Why Thinking Like Your Customers Is Important for Keyword Research
Keyword research is a bit like learning to cook, in the sense that it doesn’t take a lot of knowledge or skill to do the basics. Once you know how to boil water, you can make pasta. Once you know what your business provides, you can use those words on your website....
You’re Not Ready for Link Building…Yet!
Your site isn't ready for link building. It can’t handle it. The penguins are hungry. You think you want links, because someone once told you that links lead to page one rankings. The thing is, making it to the first page of Google’s search results and staying...
Keyword Research to Increase Traffic Using SEMrush
Keyword research is SEO 101 — identifying opportunities via keyword research that will drive traffic to the pages you’ve created.These pages represent SEO opportunities. If you can further optimize these pages with keywords and secure a few good links, you’ll...
The Practical Beginner’s Link Building Toolkit
To a beginner, the world of link building might look like nothing but technical tutorials and bizarre buzzwords. If you’ve been feeling overwhelmed and don’t know where to start, don’t worry. You can build your first links with nothing more than a few free or...