PAGES Blog
How to Measure SEO Results and ROI
Measuring SEO ROI is more difficult than most people understand. It sounds simple; just tag your pages properly with analytics code, make sure you're tracking conversions and can associate a dollar value with those conversions, and you're done, right? Not so fast!...
SEO Mythbusting: Does Google Recognize Click-to-Call as a Phone Number?
SEO is a field where testing assumptions can reveal truths about optimizing your website. Busting SEO myths helps us make better business decisions and get more from investments in SEO.In Issue #4 of PAGES, I busted a myth about phone number formats and their impact...
PAGES Issue #5 | Now Available
Hello everyone! Welcome to the new year — along with it comes a new issue of PAGES!This issue of PAGES is our first since we have shifted the format of our content. Issue #5 doesn't come with a specific theme for the articles inside, but each of those articles will...
Solving Common Crawling Obstacles
All decisions made in SEO are based on information that requires careful collection. Guidance must come from educated guesses, informed by trustworthy data. One of the best tools for retrieving this data is Screaming Frog, a crawler which can be tweaked in many...
Creating Context with Structured Data
So you have this great website.The graphics and design are perfect, the HTML is letter-perfect, and you even have web analytics switched on (and you monitor them obsessively). But still, you’d like to see your site bumped up the search results pages.What else would...
Diagnosing Website Traffic Drops
A drop in visitors to your site can be one of the first indicators that something is awry with your optimization. From technical errors to regular updates to the Google algorithm, there can be many possible reasons behind a traffic loss. By discovering the cause of...
Going Meta on Your SEO
Whether you’ve been an SEO for two weeks or two decades, you’re inevitably going to stumble into arguments about Meta tags. It’s sometimes hard to separate myth from history, and the role of Meta tags in SEO has evolved a great deal over time, but the basics are still...
![Do-It-Yourself Technical SEO Audit: A Beginner’s Guide to SEO Audits [Visual Guide / Infographic]](https://pagesseomagazine.com/wp-content/uploads/2018/11/Artboard-1-400x250.jpg)
Do-It-Yourself Technical SEO Audit: A Beginner’s Guide to SEO Audits [Visual Guide / Infographic]
You’ve got a website and you think it’s time for an SEO audit — where do you start? If you’re looking for help on how to conduct a basic SEO audit of your own website, this guide can set you on the right track. Whether it’s your first time trying your hand at an audit...
An Answer You Can’t Ignore: Taking On-Page Optimization to the Next Level
For all the constant advances in SEO, on-page optimization is often unsophisticated. You’ve optimized the Title tag, Meta description, and H1, and even some alt tags. Time to hit the bar? Truly, there's much more to it. Optimizing your page means more than the...
Race to the Top: Quick Tips for Faster Page Speed
“Slow and steady” always wins the proverbial race, but Aesop might rewrite his fable if he saw how fast internet speeds are shaping online success. For the fourth consecutive year, mobile devices remain the go-to platform for users to visit their websites of...