PAGES Blog
Keyword Difficulty in a Post-RankBrain World
Exactly how hard is it to rank for a particular keyword? Answering this question is a key component of good keyword research, and software companies like Moz have developed "keyword difficulty" metrics to answer it. A good keyword difficulty metric will help you...
Why Thinking Like Your Customers Is Important for Keyword Research
Keyword research is a bit like learning to cook, in the sense that it doesn’t take a lot of knowledge or skill to do the basics. Once you know how to boil water, you can make pasta. Once you know what your business provides, you can use those words on your website....
You’re Not Ready for Link Building…Yet!
Your site isn't ready for link building. It can’t handle it. The penguins are hungry. You think you want links, because someone once told you that links lead to page one rankings. The thing is, making it to the first page of Google’s search results and staying...
Keyword Research to Increase Traffic Using SEMrush
Keyword research is SEO 101 — identifying opportunities via keyword research that will drive traffic to the pages you’ve created.These pages represent SEO opportunities. If you can further optimize these pages with keywords and secure a few good links, you’ll be...
The Practical Beginner’s Link Building Toolkit
To a beginner, the world of link building might look like nothing but technical tutorials and bizarre buzzwords. If you’ve been feeling overwhelmed and don’t know where to start, don’t worry. You can build your first links with nothing more than a few free or...
Promoting Undervalued and Forgotten Assets for Links
Sometimes you invest in creating a linkable asset, but fail to strategically promote it — leaving value (and links) on the table. Even the most valuable piece of content can remain hidden from the audience that would appreciate it without the proper promotion. When...
Link Builder Spotlight: Katie Wiese
Katie Wiese is an adventurer, writer, world traveler, and link builder. If you’re hearing the old Sesame Street song, “One of those things is not like the others, one of these things doesn’t belong,” you’re not alone. I found myself intrigued by the two seemingly...