PAGES Blog
SEO Mythbusting: Can Google Recognize All Phone Number Formats?
How do you know what you know about search engine optimization? Think about it for a second. Even those of us that have years of experience can only optimize so many websites — meaning in the course of our work, we sometimes encounter issues we may have never been...
Google My Business, Local Packs, & Gym Class Heroes
Picture this: it’s 8th grade gym class and you’ve been selected as dodgeball team captain. You’re up first to choose your teammates. You’re the new kid in school, and you don’t personally know your potential battle companions yet. Plot Twist: imagine some of your...
The Undeniable Importance of “Quick Wins” In SEO
Sometimes, marketing can feel like you’re putting in a ton of effort for fleeting results.For example: you publish the perfect blog post. It took you forever — the research, the analysis, the storytelling. Fast-forward a week, and you have no results to show for it...
How I Got Content Marketing and SEO on the Same Team
In every great marketing organization, there is always the same debate: “Where does SEO fit into a content marketing strategy?” And you know what I say to that? Grab two chairs, put them right next to one another at the table, and get cozy. There is no way for a...
The Payoff of Audience Research
While SEO is best categorized as a marketing discipline, most SEOs don’t think of sitting down and actually talking with their client’s customers. After all, most simply put, our job is to improve search engine visibility and rankings while increasing conversions. But...
The Return on Sharing Knowledge
Measurability is an oft-repeated buzzword in digital marketing. The ability to discreetly measure the impact and success of our work, and even ROI, is the differentiator we love to tout over our more traditional marketing brethren.Everything can and should be...
How to Measure SEO Results and ROI
Measuring SEO ROI is more difficult than most people understand. It sounds simple; just tag your pages properly with analytics code, make sure you're tracking conversions and can associate a dollar value with those conversions, and you're done, right? Not so fast!...
SEO Mythbusting: Does Google Recognize Click-to-Call as a Phone Number?
SEO is a field where testing assumptions can reveal truths about optimizing your website. Busting SEO myths helps us make better business decisions and get more from investments in SEO.In Issue #4 of PAGES, I busted a myth about phone number formats and their impact...
PAGES Issue #5 | Now Available
Hello everyone! Welcome to the new year — along with it comes a new issue of PAGES!This issue of PAGES is our first since we have shifted the format of our content. Issue #5 doesn't come with a specific theme for the articles inside, but each of those articles will...
Solving Common Crawling Obstacles
All decisions made in SEO are based on information that requires careful collection. Guidance must come from educated guesses, informed by trustworthy data. One of the best tools for retrieving this data is Screaming Frog, a crawler which can be tweaked in many...