This year, so far, has been the absolute worst. My 2020 started with a 6.4 earthquake, a countrywide blackout, and then this little thing called…

I wasn’t around for the SEO Dark Ages. I was still living in New York, trying to make it as a jazz musician. I wasn’t working in SEO when Google rolled…

Selling to small businesses can be tough. Their budgets are generally tight and they usually want fast results. That means investing in SEO is completely…

Throughout the marketing industry, SEOs and marketers alike have attached the term "expert" next to their name. SEO is an ever-changing industry. Every…

The Problem

Your SEO Specialist will tell you that every page on your website should have unique and optimized titles and meta descriptions. I agree with…

One of my absolute favorite lines from Pulp Fiction (pausing in acknowledgment of the fact that this movie is rife with legendary one-liners) comes from a…

SEO is a complicated service. Even with advancements in software, it requires a lot of human effort to get results. Add to that the “shiny object…

A website migration can be a confusing term that is often misunderstood as only applying to a website that is moving its web address. In some migrations,…

Keyword search volume is the number of searches a keyword receives during a given period (usually per month). It is a commonly-used, descriptive statistic…

Let’s start with the obvious. In 2020, every search is a local search. Google knows where you are and where you used to be (it can probably guess where…