Technical SEO involves the functional parts of your website.
Practicing technical SEO makes it easy for search engines to understand your website and connect it to relevant search queries. It’s always accounted for by the marketing departments behind most successful sites on the web. If you’re looking to join their ranks at the top of the search engine results pages, the articles below will help you get there.
How do you know what you know about search engine optimization? Think about it for a second. Even those of us that have years of experience can only optimize so many websites — meaning in the course of our work, we sometimes encounter issues we may have never been...read more
SEO is a field where testing assumptions can reveal truths about optimizing your website. Busting SEO myths helps us make better business decisions and get more from investments in SEO.In Issue #4 of PAGES, I busted a myth about phone number formats and their impact...read more
All decisions made in SEO are based on information that requires careful collection. Guidance must come from educated guesses, informed by trustworthy data. One of the best tools for retrieving this data is Screaming Frog, a crawler which can be tweaked in many...read more
So you have this great website.The graphics and design are perfect, the HTML is letter-perfect, and you even have web analytics switched on (and you monitor them obsessively). But still, you’d like to see your site bumped up the search results pages.What else would...read more
A drop in visitors to your site can be one of the first indicators that something is awry with your optimization. From technical errors to regular updates to the Google algorithm, there can be many possible reasons behind a traffic loss. By discovering the cause of...read more
Whether you’ve been an SEO for two weeks or two decades, you’re inevitably going to stumble into arguments about Meta tags. It’s sometimes hard to separate myth from history, and the role of Meta tags in SEO has evolved a great deal over time, but the basics are still...read more
You’ve got a website and you think it’s time for an SEO audit — where do you start? If you’re looking for help on how to conduct a basic SEO audit of your own website, this guide can set you on the right track. Whether it’s your first time trying your hand at an audit...read more
For all the constant advances in SEO, on-page optimization is often unsophisticated. You’ve optimized the Title tag, Meta description, and H1, and even some alt tags. Time to hit the bar? Truly, there's much more to it. Optimizing your page means more than the...read more
“Slow and steady” always wins the proverbial race, but Aesop might rewrite his fable if he saw how fast internet speeds are shaping online success. For the fourth consecutive year, mobile devices remain the go-to platform for users to visit their websites of...read more