Issue #4: The SEO ROI Issue
Issue #4 is officially here! We can’t wait for you to get your copy.
In this issue of PAGES, we’re focused on the ROI of SEO: what you get out of what you invest into SEO.
Tracking the ROI of SEO can be tricky — to help, we enlisted some digital marketers with some serious chops. Let’s get to know them.
James is an experienced, UK-based SEO and content marketer. He’s also the Managing Director and Founder of the award-winning agency Digitaloft, who specialize in creating high-performance content marketing and SEO campaigns for some of the UK’s biggest brands.
Eric Enge is General Manager of Perficient Digital, a full-service, award-winning digital agency. Previously, Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.
Zaine is a Senior SEO Associate at Seer Interactive, where he helps to craft SEO strategies using audience insights and big data to inform decisions. Through understanding the audience and using cross-divisional data, he helps his clients increase their organic visibility and drive revenue. Zaine and the Seer team understand that behind every search is a person.
Charles Taylor has been actively involved in online marketing since 2000. For the past 15 years he’s focused on SEO in a number of B2B and B2C verticals – legal services, eCommerce, information marketing, and affiliate marketing. He’s currently the SEO Manager for Verizon’s Fios division. He is always looking for ways to help new and established companies solve their SEO challenges.
Theresa is an energetic marketing leader and content creator with 10 years of experience crafting content marketing that is focused on organic traffic, SEO, and demand generation. In addition to that, she’s also an experienced copywriter and avid blogger. She is the Director of Content at UiPath.
Matt Vazquez is Conversational Marketing Manager at Drift, a platform focused on conversational marketing and sales. Matt is an alumni of agencies Stone Temple and KoMarketing and is passionate about SEO, content, and marketing that creates value.
Cory Collins works in strategy development at Page One Power. Cory is a writer, runner, SEO strategist, beer brewer, and lives with his dogs and wife in Boise, Idaho. Cory’s super power is eternal curiosity.
These contributors have put together a range of articles — some focused on tactics that earn results, others which explore SEO strategy with regards to ROI, but all of them valuable to digital marketers who want their websites to perform well in search.
Here’s a short summary of what you’ll get out of this issue of PAGES:
- Get an accurate way to measure the real ROI of SEO.
- Impress your team with SEO quick wins that will keep them bought in for the long haul.
- Start building connections with a link building method that’s a tried and true path to success.
- Try out a workflow model for aligning your content marketing and SEO teams to work better together.
- Learn how to dive deeper into SEO “facts” to get to the truth of what impacts site performance.
- Find out what you can learn from talking to your audience — and how it can improve your SEO strategy.
- Discover the key to practicing SEO that earns returns long after the campaign term has ended.
If you’re not already subscribed, visit here to get signed up. As always, subscriptions are free and you’ll get PAGES delivered straight to your mailbox.
In the coming issues of PAGES, you’ll notice a few changes. We’ll no longer be focusing on specific topics for each issue. Instead, we plan to cover a range of SEO topics in each issue of PAGES. We’re excited for this update and look forward to delivering you valuable SEO content that addresses the field the way it always ought to be approached: holistically.
In other PAGES news, if you’ll be attending SMX East this month, drop by and say hello to our Editor-in-Chief Joe Oliver. He’ll be hanging out at booth #100 with some copies of our latest issue — it’ll be the perfect opportunity to get your hands on Issue #4 if you missed getting on our subscriber list on time to have a copy sent to you. He’ll be able to answer any questions you have about PAGES, help you get subscribed, and connect you to me if you’re interested in writing for us!
Don’t forget to share your thoughts on Issue #4 on one of our social media channels using the tag #pagesSEOmagazine, or to share PAGES with your friends who could benefit from it. We love hearing what you think!
The web version of Issue #3 is now available online in our archive. Keep your eyes out in the coming weeks for the blog versions of the articles from Issue #3 as well!
The PAGES crew hopes this issue helps you improve your SEO and impacts your bottom line…and wishes you luck on our brainteaser! It’s our most challenging yet!
Until next time, enjoy reading and happy optimizing!