PAGES SEO Podcast | Episode #1: Charles Taylor on Communicating the Value of SEO
This episode of the PAGES Podcast features Charles Taylor, SEO Manager of Verizon’s Business and Consumer Markets.
Charles is a columnist in PAGES, where he shares his findings from SEO tests with the goal of helping digital marketers make informed decisions about SEO best practices.
Charles had a lot of great insights to share, so we broke his interview into two parts. Our second episode of the PAGES Podcast will feature part two of his interview.
Topics we covered in this episode include:
- Starting a career in SEO
- Working as an SEO in-house and agency-side
- The value of rightness-of-fit as an SEO
- Building report and utilizing empathy
- Communicating with your boss about SEO
- Prioritizing KPIs